The Grand East Anglia Run (Gear) 10K is set for a change of pace in 2017, as new organisers Jane Tomlinson’s Run For All take over its staging. The not-for-profit company has entered into a partnership with Alive Leisure and the Borough Council of King’s Lynn and West Norfolk to run the annual event which next year takes place on Sunday April 30th.

New for 2017 is the launch of the Bespak Gear 10K Corporate Challenge where companies will battle it out to be crowned the fastest firm in the race. Entry is open to teams of five or more and includes hospitality and other benefits.

It will also see the return of the popular Bespak Mini Gear – a 1.2-mile fun run for people of all ages and abilities (entrants must be 6 years and up) from Tuesday Market Place. Every finisher will receive a Mini GEAR medal and a goody bag to show off their achievements.

Keyvan Djamarani, Managing Director of Bespak, said: “Bespak has sponsored and supported the Great East Anglia Run for over 10 years and is extremely proud of its success as a key event in the King’s Lynn and surrounding region where our employees and their families live and work.

“In 2017, Run For All will be organising and managing the event and we are sure that they will continue to build on the success that the Gear has enjoyed and that it will be a fun and enjoyable event for all those whom attend as participants, organisers, supporters or spectators. Bespak is proud to be associated with Gear 10K and sponsoring the Mini Gear and the Gear 10K Corporate Challenge event. We hope it is going to be great atmosphere and that the whole community enjoys the event and that it becomes yet another memorable fun filled day.”

The 2017 run route will follow the same as the popular 2016 course, which takes in the town centre, the River Ouse pathway, The Walks and a number of iconic, historical buildings such as the Red Mount, the Custom House and Greyfriars Tower.

Entrants in the 10K can run for fun, for a personal challenge or for a good cause of their choice. They are especially encouraged to support the event’s official partner charities which will be announced shortly.

Entries for 2017 are now open at or


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